The simplest way of defining Internet marketing would be "raising awareness of your Internet presence using electronic means". What ever your line of business, having more people know about it is usually considered a definite positive!
Broadly speaking these can be broken down into two methods, those you directly pay for and those that are free.
Paid for methods include email campaigns, sponsored links, banner advertising, affiliate programs, google adwords and many more. These can have an almost immediate effect on website traffic and sales if applied correctly. What works well for one business may have different results for another e.g. Google adwords. If you are in a saturated market with Google adwords then you can pay premium price for high advert positioning.
Free methods include organic growth in the search engines, website newsletters, word of mouth, viral marketing, repeat business and more. These tend to take longer than paid for methods and need more planning but costs are negligible and results can be just as effective, if not more so, than paid for marketing.
To find out how Internet Consultancy and Management Ltd can raise awareness of your business then call 0800 043 1057 or contact us